The 1960s

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The most controversial change was the introduction of self-service shopping and the start of the Foodland franchise in 1965. A new facade, painted in bright yellow with the characteristic boomerang logo, was built and the store was extended to the north to encompass hardware. The idea gained in popularity and before long the supermarket had refurbished its grocery section, purchased its second shop deep freeze and added a new deli and fruit and vegetable section.

Bert Schultz, who was appointed manager in April 1966 on Roy Hodgson’s death, was the inheritor of the new supermarket-style Co-operative Store, and he presided over an era of change in customer service: from delivery boys and a farm drapery and clothing service to modern supermarket retailing.