Sam has over 30 years’ experience in the grape and wine sector. Starting as a retail merchandiser early in his career then moving to the sales and marketing of wine holding numerous positions around Australia and the United States of America.
In 2008 Sam became the inaugural CEO of the Barossa Grape & Wine Association establishing an organisation that has grown into a sustainably funded advocate for the Barossa regions grape growers, winemakers and tourism operators.
Sam is currently the General Manager of Bar Crusher Boats an Australian manufacturer of Aluminium plate fishing boats that are recognised as a leader in their field.
