Your new Barossa Co-op
Barossa Co-op announces rebranding
The Barossa Co-op CEO Cathy Main and Chair Rebecca Tolhurst proudly announced the delivery of a profitable trading result and unveiled The Barossa Co-op’s new branding, including sharing the new values of The Barossa Co-op at the Annual General Meeting held at Barossa Fresh on Monday night, 17 October 2022.
Cathy commented, “The new face of the Barossa Co-op gives us an opportunity to refresh and communicate our aspirations of being Barossa first, progressive, expansive, community owned, as well as a must visit destination. It goes without saying we need to continue to meet and exceed our members’ needs during a rapidly changing world.”
Intrinsically linked to the new branding, The Barossa Co-op’s five new values were introduced, and the CEO and Chair shared how they tie into the new look and feel of the brand. Cathy commented, “A brand or logo is so much more than a picture on a page. It’s linked with our values – the meaning we create from actions. Everything we say and do. At the Barossa Co-op our values are being community focused, striving for excellence, being forward thinking, ethical and working together”.
Rebecca said, “We want our team members and community to be proud of the Barossa Co-op, and support our ambition of making living in Barossa better.”
“Our new brand provides the opportunity to reconnect our retail businesses back to our co-operative –making sure we are truly seen as a destination where our community can connect and come together.”
The new branding will first be rolled out digitally across the business’ social platforms and website, as well as a select range of physical assets, before being rolled out further next year.
Rebecca Tolhurst, Chair detailed the strong financial results for the Barossa Co-op for FY22 including an increased revenue of 2% up to $72.7M and an EBITDA of $3.6M. Rebecca was pleased to report that “The Barossa Co-op has delivered a net profit of $447,859 after tax due to sound trading improvements. She particularly recognised the strong performance of Barossa Fresh and Mitre 10 for the contribution of those business units to that outcome.”
In return for their loyalty, members received savings of $365,809 comprising member discounts at the point of sale and through the Get and Go fuel discounts. In addition, the Board was
delighted to announce a return of our member rebate which was declared at 0.35c for every $1 spent throughout the 2021/22
year.
This represents a total rebate of $200,114 issued to our members through a gift card to be spent in any of our stores or converted to share capital.
Rebecca reminded the members that the Co-op pays interest on share capital invested with the Co-op at 2% above the RBA cash rate. With the significant escalation in the cash rate since May 2022 that means the Co-op is currently paying 4.6% to members on their share capital.
The Barossa Co-op outlined plans for the future including a continued focus on enhancing the retail offer within Barossa Central, a stronger member engagement program and seeking ways to improve the performance of our assets to deliver broader choice and member value.
